Professor Thomas Johnson
Portland State University
August 20^th1999

Goethe Meets Accounting: Seeing the Living Company at Work
Interview with Professor Thomas Johnson
Portland State University
August 20^th1999

1. A Goethean Approach to Car Manufacturing
2. Organizations as Living Systems
3. Three Evolutionary Principles
4. Seeing the Parts as Embodiments of the Whole
5. Three Cost-Driving Purposes: Structure, Newness, Volume
6. Tracking the Neighbors to Profitability
7. The Roots of Reinventing Cost Accounting
8. Riding the Wave
9. "Bodying Forth" in What We See Around Us
10. Implications for Leading Living Systems
11. Reflection
12. Bio